Web design for eCommerce instead of a hobby has a few characteristics.
First off, an online business like any other business requires work, and dare I say even blood before you can see any return on your investment.
Here are a few tips on selecting your Webhosting to make it easier for you.
Make your website user friendly – Don’t allow the artistic designs carry you away so that your visitors cannot even find the subscribe buttons or buy buttons.
Grammar matters – It is true that our complex brains can auto correct and understand poor grammar. However, a poorly written text full of grammatical errors reflects badly on the quality assurance of the company.
Emotions are important. Don’t bore your visitors to death by fact and figures. Engage them emotionally so that they want to know more.
For example, “I felt my car going over a bump. Twice. But I was driving on a newly paved street. What was that bump?”
You want to know more, don’t you?
I could have also written, “I heard a yelp as my car hit something.”
These are emotionally engaging examples.
Search Engines vs. Paid Ads – There is not money without sales, and there are no sales without traffic. Two major sources of traffic are advertising and search engine optimization.
Your emotionally engaging copy is worthless if no one finds it. It is essential to write for both audience and search engines.
One approach is to write for an audience first and then make adjustments with keywords, links, and enhancement for search engines later.
Web hosting can make or break your online business. Imagine that you have designed a superb user-friendly website, you have optimized it perfectly, and you have spent a ton on money on advertising your fantastic products.
As you monitor your website, you notice that it is not loading fast or not at all.
Did you choose a cheap hosting with tons of other business on a shared platform? Oops!
Now you have to put everything on hold to upgrade your plans or find another Webhosting provider.
Run a background check on your web hosting company. Read the reviews, check their credentials. Do they offer online chat that works? How about a phone number?
Once you are satisfied with their reliability check the plans that fit your business without being overcharged.
SSL is an example of some outrageous charges. Your clients want to feel safe, giving you their personal financial data. You need a secure connection for that.
Many Webhosting companies offer free SSL. Others may charge you an arm and a leg for it. I have even seen those who charge to install the certificate you buy directly.
As they say, buyer beware.